Why Travel Agents Need a Solid Digital Marketing Plan

With post-COVID travel getting ready to switch into high-gear, many travelers are looking online to find a new experience, fun city to visit or return to a favorite vacation spot. Will your digital footprint show up for travel consumers when they look online for new vacation opportunities?

Now more than ever, using digital marketing is an essential element in your online marketing plan as the travel industry has fierce competition for online booking. Using a digital marketing plan to attract customers for your travel agency can yield and generate more leads and build customer relationships. Taking the time to create a digital marketing strategy is well worth the return you’ll receive.

To create a travel agency marketing plan that appeals to customers and increases a travel agency’s return on investment, ROI, a travel agency needs to know its niche and target market and how to target your ideal avatar. You can use the following digital marketing platforms to increase your exposure online and start your phone ringing off the hook again!

Use Your Digital Marketing Plan to Achieve Your Travel Agency Goals

An excellent digital marketing plan identifies who your customers are and how you can connect with them via social media, newsletters, and blogs. While planning out your digital marketing plan can be difficult and 

take time, this is time well worth the investment as you can find out which digital marketing tactics get the best response and use those as your “go-to” for advertising.
​
Before you dive into which avenues to use, make sure to identify your goals for the next three months, one year, or another period you would like to gather data. Your digital marketing plan would best be crafted around travel seasons or popular travel destinations and their peak travel times for travel agents and those in the travel industry.
​

Choosing Your Digital Marketing Content

​You know you need to get out there on the web, but where should you start? Read my article on Five Tips for Creating Your Digital Marketing Plan for more details on how to start and continue a simple digital marketing plan achievable for your small business.

For many businesses, your digital marketing content starts at your website. Find out if your website is mobile optimized. If not, Google will downrank your website and will see your competitor’s website first.

In addition, you’ll need to have incredibly well-written, quality content that hooks readers into your blog or website page and keeps them coming back for more information. Once you have your reader hooked, you can offer them your newsletter to get your information directly into their inbox.

​

Frustrated with social media and not sure how to post your brand online? Looking to connect with social media influencers in your vertical or niche? Have you wanted to start a podcast to promote your company but aren’t sure where to start?

Find out how Write For You can work with your team to create consistent, creative content that tells your brand story with a complimentary consult: 

https://calendly.com/lynnsmargis/complimentary-15-minute-consult

​