The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.
Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.
new” popups. Whatever the case, it can be easy to lose track of the latest fun features. Which is why I’ve rounded up some of the more important Instagram updates for you to check out.
New Feature #1: Grid Pinning
So, your Instagram profile is a grid. Dozens of photos separated by thin white lines, arranged in chronological order of when you posted them. But what if there’s a specific post you want people to see immediately, not when they’ve scrolled down through several weeks of posting? Well, Instagram has added a feature that allows you to pin a post. Pinning a post will make it sit in the top row of posts on your profile, so it’s one of the first thing your follower sees when they click on your account. You can pin up to three posts, so filling that top row; the rest of your posts will still show up chronologically, but the most recent of them will only make it to the second row.
Engine Optimization. In terms of Google, that means using a few key strategies to get your business higher on search results–so you show up on the first page of results instead of the fourth. For Instagram it's the same idea, but the tactics are a little different. To figure out how to use SEO to your advantage, you have to know how Instagram's algorithm operates.
Instagram's algorithm is a program that collects information about every single user on the platform. It processes data from every single photo, comment, hashtag, and reel that gets posted. It also collects information on what you like based on the content you engage with. Liking a post shows that you're interested in it; liking and commenting shows that you're interested even more.
So why is this helpful to know? Well, the algorithm figures out what each and every post is about–and therefore, to whom it would appeal. Now you can help it out a little bit.
five and up to ten pages of content, which you can quickly turn into an ebook.
Now that you know your lead magnet and have seen the benefits and results you can get with it, you are ready to create a lead magnet.
In my experience, the fastest and easiest way to create an ebook is to write the content of your ebook in Google docs. Next, you’ll want a Canva account - sign up for free! As a creator, I’d recommend a paid account because a Canva account is one of the best productivity tools you can use as an entrepreneur.
The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.
Ideas for Your Lead Magnet Topic
First, you need to understand what your customers want. Please start with the most significant problem they have. Then, what can you offer them to ease that pain? Finally, what value can you offer them so the lead will want to give you their information in exchange for a solution?
While over 90% of book sales move through Amazon book sales, there’s a hitch that many first-time authors and newbie writers are unaware of - the limitations of using an Amazon ISBN number for your self-published book.
Because a “free” ISBN can be a significant incentive for using an Amazon ISBN, you should know that you’re severely limiting yourself on how and where you can sell your book when you use an Amazon ISBN.
What is an ISBN Number?
An ISBN is a unique 13-digit number that most published books have assigned to them. Usually, an ISBN number in the United States typically starts with 978 or 979. Your ISBN number for your book identifies various attributes about a book, such as a book edition, publisher name, page count, and other elements of a published book.
Writing a book can be a big endeavor - figuring out the content, topic, title, and what you will write for the chapters. How many chapters should you write, and how many words should you have in your new book?
When you’re writing a book, there are many decisions. However, if this is the first book you’ve written, then deciding whether to work with a publisher or self-publish your book is easy for 98% of first-time authors - you’ll want to self-publish your new book.
Most New Authors Never Publish Their Book
And while many people have a “book in their head,” more than 80% of those who want to write a book never successfully do so. I’ve had to ghostwrite clients to finish their book and not publish it because of imposter syndrome. They have finished their book, but they are afraid that no one will take them seriously, so they never publish the book they’ve spent hundreds of hours creating, editing, and putting together to publish.
Why Choose Self-Publishing for Your First Book?
Many people start writing their first book with dreams of traditional publishing, picking up their book to send off to Amazon and book stores nationwide. And while that is a great long-term goal for a new author, getting a traditional book publisher is very hard. Not only is this process time-consuming, but it’s also very expensive, especially if you hire an agent to represent your book.
I often get asked the question, “How can I get better SEO and drive more traffic to my website?” Of course, there are many different ways to drive more customers and leads to your website. However, suppose you want to organically build your SEO (Search Engine Optimization). In that case, your most cost-effective and strategic choice is to create blog topics around your client’s most frequently asked questions.
Why Should I Create Blog Topics Around my FAQs?
The questions your clients ask the most are the inquiries that, most likely, other leads and potential clients are also asking online. If you have the same search query online from thousands or millions of other people searching Google, the chances are good that subject matter or topic will come up in a Google search. So if people are looking for answers to the most frequently asked questions, that is the best place to start if you want more people to find your business online.
Creating Your FAQ list to Write Your Blog Post
The first step is to create your FAQ list for your blog topics. I like the old-school method of writing my ideas down on paper with a pencil (not a pen) because your brain can process more and better blog ideas when you physically write down your ideas.
While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
You know you need a blog to get the word out about your business, but many small business owners aren’t sure where to start when writing a blog post. How long does your blog post content need to be? What topics should you write about? How do you create notable, attention-grabbing titles and content to share with your community?
Blogpost Writing Tip #1: Start with a Great Topic
To start writing your blog post for your small business, you’ll want to choose a fantastic topic, but where do you start? The best place to begin selecting categories and blog topics is easy! First, you'll want to grab a pen and paper and start jotting down the questions you get asked most from your clients - your frequently asked questions. Many times, your FAQ questions are common across your vertical or industry.
You’ll be surprised how many customers will be looking for the answers to these same questions. So read on for more tips on writing your blog post and how to make sure your blog helps your SEO boot!