While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
Using Copy with Correct Grammar is Essential to Look Professional
When reading your website copy, do you have sentences with multiple question marks or exclamation points at the end of one or more of your sentences? Do you find grammar, punctuation, or other spelling mistakes in your content? If so, this is a big red flag for a consumer looking for a professional service!
Creating grammatically correct copy is one of the first professional impressions you can do to develop and maintain a level of professional integrity. Having grammatical errors throughout your website causes your business to look unprofessional and amateur, and you’ll lose trust with your potential leads. Make sure that your copy is professionally written, or edited by, a copywriter who understands your vertical’s lingo and is writing with correct grammar.
Using a Copywriter to Write in the Context of Your Culture
If you’re using a professional writer, you’ll want to use a writer that understands the context of the culture or subculture that you live in or that your avatar will recognize. If the writer doesn’t use grammar or verbiage that connects with or that your clients can relate to, you’ve already lost your potential lead.
Make sure to choose a professional writer that knows how to write in your voice and style, with the right tone and context, using the correct words that will spark interest and make your leads want to buy - and your returning clients to purchase more products and services from your website!
Are you looking for a professional copywriter that can work with your business to make professional content that connects with your avatar? Do you know that Write For You offers original copy and editing for your current website content? Give us a call today at 435-659-6587 to see how the team at Write For You can boost your online search visibility with content that connects!
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