In addition to Apple Podcast, you can also publish your podcast on other platforms such as Stitcher, Spotify, Google Podcasts, and Overcast. Some venues will automatically post your podcast using your RSS feed, which links your podcast audio publications. Others, such as Amazon Music, Pandora, and Apple Podcasts, will need an application published on those platforms. While these additional platforms are great for more exposure to your podcasts, you want to be published on Apple Podcasts if you want to have better stats.
Create Your Podcast Name and Category
First, you want to create your podcast name and category. Choose a name that has a keyword that your new subscribers will look for when searching podcast players. While a cute, catchy name is fun, depending on the words in your name, it may not be a great way to have potential listeners navigate to your show. You'll also want to pick a primary category you'll want to put your podcast in so people who listen to podcasts can find you by category as well as your title.
Should I Create an Interview or Solo Show?
With solo shows, you get to show off your expertise in your vertical. These types of episodes are an excellent choice for professionals using podcasting as an avenue for digital marketing.
Evergreen or Episodic Podcast?
You'll need to choose if your podcast will be evergreen, episodic, interview, or solo. Evergreen episodes are episodes that you don't need to listen to in order when you're starting to listen to a show. You can listen to them in any order, as it does not matter for your listener to understand your content. Episodic podcast episodes are episodes that your listener needs to listen to so that the content makes sense and is understandable.
Recording Your Podcast Episodes
Next, you'll want to publish your new episodes by scheduling them on the podcast host that you have chosen. Popular podcast hosts include Libsyn, Podbean, and Buzzsprout. I always recommend going with a paid podcast player as many free podcast player platforms have crashed and burned, leaving indie producers scrambling to put their podcast on another platform.
How To Submit Your Podcast to Apple Podcasts
For a new show to appear in the Apple Podcasts store, your show first needs to be submitted to the Apple Podcasts store for approval. However, before you submit your podcast, you'll need to have an Apple ID - and account with Apple - before you can submit your show.
Once you have created your Apple ID, you'll want to sign in to your account. Note: Your login to Podcasts Connect will be your Apple/Apple Podcasts ID. Next, you'll want to configure your show and publish your first episodes as you will need to access Apple Podcasts' Podcast Connect system to submit your show.
After you've accessed Apple Podcasts' Podcast Connect, follow these steps to add your podcast to the Apple Podcast player line-up:
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