We manage influencers for you

What is an influencer, anyway? An influencer is a person who has started a social media channel and has used a channel or channels to create a following. These followers are commonly known as tribe members, friends, or community. Whatever phrase you coin to call them, followers who seek and regularly read an influencer feed will see many of the posts they create on social media. In addition, influencers hold a niche market that is the perfect audience for your brand!

How do I Find Influencers?

Influencers are all around in the media, podcasts, bloggers and social media influencers. They can have one or multiple different platforms. Although many influencers have multiple social media outlets, there is usually one they favor the most. The platform they “hangout on” is the social media outlet which many of their followers naturally gravitate towards because of the content the platform attracts. 

Twitter attracts tech, business, political and educational influencers, Instagram brings in travel, food, fashion and animal lovers. No matter what genre your brand or company, there is a social media channel that is right for you - and that is the same channel that your ideal influencer - or brand ambassador - will be recruiting their followers to see your brand!

What is a Brand Ambassador?

A brand ambassador is an influencer who promotes brands, products, services, or companies. An influencer who is a brand ambassador promotes a specific product or service on their channel so their audience will purchase the products they endorse. Because their tribe has a built-in level of trust, that trust transfers over to your product, making those who see the influencer post with your product much more likely to purchase your product.

How are Brand Ambassadors Compensated?

Depending on what social media platforms an influencer holds, your company or business can choose various offerings to the influencer. Brand Ambassadors can be compensated in several ways - here are the most common types of compensation a brand ambassador may receive:

  • Complimentary company product or service
  • Payment in the form of monetary compensation
  • For travel, complimentary stays at lodging around the world
  • Complimentary tickets to activities, museums and attractions
  • Promotion via brand’s email newsletter
  • Guest blog post with backlinks to influencer platforms

How does the Influencer promote my brand as a brand ambassador?

The influencer who is your brand ambassador can promote your product or service via their digital marketing campaign by posting a still or video across their social media channels, promote your company on their newsletter, create YouTube video with a product review, write a blog post about your service or product, interview you on their podcast.

Write For You can assist you in deciding which outlets would be a good fit to advertise your brand to their audience. You can use one or multiple types of outlets with your brand ambassador to show off your company.

Can My Product have More than One Brand Ambassador?

Yes! Many products or services have multiple ambassadors to promote their goods. You do, however, want to choose the RIGHT ambassador for your brand as consumers will associate the influencer values and trustworthiness with your company. Make sure to choose a brand ambassador that reflects your company’s mission and values and aligns with your marketing brand.

Finding, Vetting and Recruiting Influencers as Brand Ambassadors for Your Brand

Write For You is experienced in finding, vetting, and recruiting brand ambassadors. We know the right questions to ask, the types of platforms that align with your Brand, and the personalities that are a good fit to promote your product. Write For You is a turn-key tool for recruiting, vetting, briefing, and managing ambassadors for various verticals.

Click here for a complimentary consultation to find out how Write For You can propel your platform by finding an influencer who would be a great fit as your Brand Ambassador!