A brand ambassador is an influencer who promotes brands, products, services, or companies. An influencer who is a brand ambassador promotes a specific product or service on their channel so their audience will purchase the products they endorse. Because their tribe has a built-in level of trust, that trust transfers over to your product, making those who see the influencer post with your product much more likely to purchase your product.
|
Yes! Many products or services have multiple ambassadors to promote their goods. You do, however, want to choose the RIGHT ambassador for your brand as consumers will associate the influencer values and trustworthiness with your company. Make sure to choose a brand ambassador that reflects your company’s mission and values and aligns with your marketing brand.
|