Editorials can have many different voices, depending on the content of the article. Exceptional editorials have a variety of components, but what are the pieces which all excellent commentaries should have?
The best editorials are an opinion maker. Now, the article can be based in fact, which justifies the opinion of the writer; however, the article needs to have a specific train of thought.
Editorials require balance. Not balance in the sense of giving the reader a feeling of nullification. A successful article balance can sway back and forth, from one side to the other, giving the reader many different opinions to think about when reading the article. Moving from one side of the debate to the other stirs the thinking process of the reader and creates a sense of wanting to learn more.
Editorials should contain a literary style. The thoughts of the piece must be enhanced by language. Given the facts of the article, a reader must be transported through the material by the magic of the pen to the end of the read.
Your next editorial can sparkle with the magic which Write For You adds to every piece of content we write! Contact us today to find out more.
Educating potential clients is a powerful marketing tool. "Telling without Selling" is a good practice to not only give information about your company but position you as an expert in your field. An advertorial from Write For You gives your readers an insight into your business. Not just the nuts and bolts, but how you service your clients, what field or niche your expertise falls in, and how you can solve a pain point for your customer.
As part of the advertorial package, Write For You includes an interview in which we dig into your story and tell about your business in story format. Readers will continue on the page, wanting to know more about your expertise, which will give them a reason to hire your services.