Why Your Brand Needs Hashtags

Using hashtags gives you increased engagement with your followers as you take part in a global conversation on social media. Hashtags make your posts visible in that conversation or for anyone who is following that hashtag.

​When potential followers search for companies, influencers, and personalities, you want them to find your brand. People will see your brand when you have hashtags on your post that others are searching for on social media.

The more people that see your content, the more potential followers can engage in your brand, boosting your brand’s social media platform through likes, shares, comments, and new followers.

Hashtags Build Your Brand

​Additionally, hashtags build your brand and add context to your social media posts. Others who are searching for specific content can easily find related posts when searching using hashtags. You want people browsing social media to find you via the hashtags that you choose to put on your post.

It’s also an effective way to contextualize what you’re talking about using short, vital phrases that represent your content. Attract like-minded people for your tribe, boost revenue when you draw in others looking for your product, and find other platforms to connect your brand with for possible cross-promotions.

Hashtags Help Your Audience Find Your Brand

Lastly, hashtags can help your target audience find your brand. No matter the social media platform, users can follow hashtags, and other businesses can find your platform by searching for hashtags. Using a few select hashtags will help new users find your brand or platform.

Not sure what hashtags to use? Check out my post on hashtag tools for easy-to-use online tools that will help you decide which keywords are best for your brand.

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