What Is a Lead Magnet?

What is a lead magnet?

A lead magnet is content you can offer your website visitors and social media followers in exchange for their email addresses or other contact information. A lead magnet is a content that you give away to someone who has clicked on your link. You receive their email address in exchange for the content you give them.

The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.

Ideas for Your Lead Magnet Topic

First, you need to understand what your customers want. Please start with the most significant problem they have. Then, what can you offer them to ease that pain? Finally, what value can you offer them so the lead will want to give you their information in exchange for a solution?

As a writer and content marketing specialist, many clients overthink what type of content they want to put on their lead magnet. The simple truth is to make a lead magnet around one of the questions you are most asked. What are the best native trees to plant in Oregon? How should I stage my house for sale? When is the best time to host an online marketing workshop? (Speaking of online workshops, grab a spot in my upcoming Get Savvy with Your SEO! To find out how you can boost your digital marketing in a matter of minutes)

Use a topic that you get questions on often because chances are that many other people want that same question answered. Then, in your lead magnet, show them how to DIY to fix the pain point themselves. Finally, on the last page or slide of your lead magnet, ask them if they would like assistance in whatever product or service you’re pitching in the lead magnet, and place your contact information, a link to your calendar, or a landing page link as a way to sign up for the next step!

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