You may have heard about brand ambassadors but who are they and what do they do?
What Role Does a Brand Ambassador Play?
A brand ambassador is an influencer who promotes products and services other than their own. They are an extension of your company and will represent you when they promote your product with a video, photograph, or blog post, so you must choose
a brand ambassador that is consistent with your company messaging.
What Should I Expect from A Brand Ambassador?
Brand Ambassadors are beginning to play an essential role in business-to-business and business-to-consumer organizations as buyers and consumers turn to social media platforms to browse, locate and find out more about products that friends, family, and colleagues are buying and recommending.
If you are looking to connect with a brand ambassador to promote your product or service, you’ll want to have a list of items you’ll want the brand ambassador to perform. For example, you may want the ambassador to post a video of your product on YouTube, write a blog post or post a product review on Instagram. There are many different content options you can ask your influencer or brand ambassador to create for your business promotion.
Does a Brand Ambassador Receive Compensation?
That’s up to you - you can send free products or give them a complimentary service instead of payment. You can also arrange payment and your product, but you don’t have to pay a brand ambassador to promote your product.
You can arrange to send the brand ambassador product for your brand on a one-time, monthly basis or seasonal timing. While many brand ambassadors don’t get paid, a few that are mega-influencers with a following of more than 1 million will most likely expect payment to represent your brand as your brand will get a large amount of exposure once it’s posted on their social media feed.
While many influencers are brand ambassadors, some influencers choose not to endorse brands. Each influencer is different in their approach. The best way to find out if an influencer is a potential brand ambassador is to look at their Instagram feed. If you see other products on their feed, they are most likely a brand ambassador.