Many people start off wanting to write a book. Next, you have to find out what type of book to write, then conjure up chapters of content for your book, how long your book will take to be published and how to publish your book. You may not be sure when to hire a ghostwriter or at what point in the writing process to have ghostwriter step-in to assist you in the publishing process (if you’re writing a book) or the marketing realm (book writing, social media or creating blog posts).

You may have started writing your book, and you’re stuck at a point in your book, which you can’t seem to get past. You may have lots of ideas for your new book or blog posts - too many ideas - and you’re not sure where to start or how to organize your work or content. Maybe you have an idea and a title of a book you want to write, but you’re not sure how to put your ideas into words. There are a variety of reasons you may want to hire a ghostwriter:

• You don’t like to write
• You simply don’t have the time to write
• You are interested in landing speaking gigs, but you’re not sure how to write a book for credibility in your circle
• You want to work at your company, and you don’t want to spend your time writing a book
• You are looking for credibility factor in your genre or circle and would like to expand your biography to include “author”

I often have clients ask me when they should hire a ghostwriter. The fact is, no matter where you are in the process, you can hire a ghostwriter. Ghostwriters offer different services, depending on their level of expertise and their skill set. Find out what skills a ghostwriter offers and start interviewing ghostwriters. My suggestion is a 30-minute video chat to find out how you ‘click’ with the person on the other side of the camera. Spending 30 minutes on a video chat is an investment well worth your time, as you will be working extensively with your ghostwriter. Hire someone you get along with well, you don’t want to hire a ghostwriter only to cause you more friction because your personalities clash.

Look for my upcoming blog on how you can hire a ghostwriter!

You may have heard about ghostwriters, but aren’t sure what they do for their clients. The easiest way to explain what a ghostwriter does is to give you an example.

A small business owner, Jill, wants to write a book about her work as a human resources expert. Why does she want to write a book? Being a published author gives you credibility and notoriety for your work. You are seen as a legitimate professional in your field when you’ve written a book. Additionally, becoming an author also opens you up to many more speaking engagements.

Do you have to write a book to be an expert? No. Will you have less recognition? Yes. The fact is, being an author gives you a considerable advantage over others in the same field and a higher trust level with your current and potential clients. People who are authors gain

 with You may have seen an article or a friend talk about a writer who is ghostwriting for their book, blog, or social media. What is ghostwriting?

Ghostwriting is a writer for hire who writes for your business, personality, or profile, usually without a byline or credit for their writing. A ghostwriter takes your ideas and content and turns them into written form for your particular platform. This may be social media, a new book, video scripting or a newsletter. The ghostwriter can have credit (as in a byline for the article) a co-author position or remain completely anonymous. Here’s an example of a ghostwritten blog.

Sally, a boutique owner, would like to increase her SEO for her website by writing content about her store, the brands she carries, and her new line of seasonal clothing. Sally doesn’t have the time to write as she is wearing many hats when running her store. She hires a ghostwriter to write consistent weekly content for her website blog; however, Sally’s name is attributed to the blog posts, making her creator of the material.

Ghostwriters can write a myriad of different content, depending on their specialty. Examples of content which a ghostwriter can write for you are:

• blog posts
• social media
• book, guide or mini-book
• lead magnet and other marketing material
• emails and email newsletters
  

While some ghostwriters have a writing background, others have marketing experience in addition to writing and can assist you with a marketing campaign, social media schedule or a click funnel to move clients into your paid realm.

Hiring a ghostwriter is a great way to create SEO for your business while working ON your business to move your company forward. Reach out to me if you're ready to work with a ghost writer to see if we are a good fit!

You're having a conversation with a friend and they're excited, engaged, moving and chatting with you. Why? They love the content between the two of you, they want to interact, they want more!

Is this what your blog is providing for your readers? Do they want