Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.
The #1 question I get from my clients is how to get more people to see and visit their website.
The simple answer? To have a consistent blog post that educates consumers on your product or service.
Yes, a blog post. That dreaded piece of content that not one of my clients likes to write, but understands the importance of for their website SEO.
Google and other search engines LOVE fresh, original content that contains enriching information for their AI to search and index. When you create consistent blog content, your website will be indexed in search engines for consumers or other business owners to find when they are searching the internet.
When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.
Podcasting has many different production elements when creating a podcast show. While many people listen to podcasts, a few start off creating a podcast. Of those who develop podcasts, only a few have show notes that will rank in the Google index search and create great SEO for their business or platform.
As a show notes writer and having written show notes for over 500 episodes of different podcasts, I have seen the power of excellent show notes. When you write show notes with good searchability, your show notes could easily make your website outrank and surpass your competition. I’ve seen this happen in more than one show that I’ve written for in the past.
So, are you ready to outrank and be on the first page of Google using your show notes? Read on to find out how to structure and create show notes that your listeners - and Google - will love to read!
With the increase in the number of podcast professionals to help you produce your podcast, how do you know if you need a podcast consultant or a podcast manager for your podcast?
The Difference Between a Podcast Consultant and a Podcast Manager
Podcasts are all around; it’s hard to talk to another business owner without the topic coming up more than once in the conversation! There seems to be a podcast on almost every subject imaginable, with some podcasts on topics you may not have even heard of before.
The business of producing a podcast has grown significantly in the past five years. In the 2020 Podcast Study by Edison, the podcasting trend continues to grow exponentially. During the pandemic, the number of podcasters tripled in size!
With more and more consumers checking out podcasts on YouTube, Apple Podcasts, Spotify, and other podcast platforms, it’s easy to see that creating a podcast is an excellent way to get into the ears of your potential clients. But, with so much buzz about podcasting, how can you find a good podcast consultant and manager, and how do you know the difference between these two podcasting jobs? Read on to learn more.
Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connections created through social media, podcasts allow you to engage your audience with your unique voice and content. In addition, podcasts are more convenient than blog posts; many people listen to podcasts while driving, working out, or doing chores around the house.
The importance of niching down your Brand or Service
There are many different ghostwriters in the world today. You can find ghostwriters locally, online, and on LinkedIn, but how can you find a ghostwriter who will work within your budget, click with your personality and have the professional skills to accomplish the work at hand?