Five Components of a Successful Digital Marketing Plan

Digital Marketing Plan for Small Business Owners

Digital marketing can be scary and overwhelming for many small business owners. With so many hats to wear and a plethora of tasks to juggle and get done, how can you create an excellent digital marketing plan that works for your schedule and budget?

Through managing my client's digital marketing, along with my digital marketing, I've found that these five standard components are a good starting point for creating your digital marketing plan for your small business. Here are five elements you'll want to start or continue using to construct a simple and effective digital marketing campaign for your small business.
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The Importance of Having a Blog for Your Digital Marketing Plan

Being a travel agent, consumers look to you for your travel expertise. People want to hear about your experience traveling and planning trips. How can they find the best deals, and what cities are a good fit for their travel needs?

When you share your knowledge and insights through your blog, your 

potential and current customers can see what you offer, how they can have a personal travel experience, and provide tips for traveling in comfort. A blog serves as a great way to hook your audience and advertise your skills, expertise, and travel know-how.
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Why a Digital Newsletter is an Important Part of Your Digital Marketing Plan

​Digital newsletters are essential to keep your current clients and new clients up-to-date on the latest travel trends and last-minute deals in the world of travel. Your newsletter can be linked to your blog, directing consumers back to your website, which creates a new potential lead for you and generates good SEO for your website so others who want to travel can find your travel agency online.
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Creating Video for Your Digital Marketing Plan

While you may be able to tell a great story about your galavanting through Paris or your experience with a Mayan man explaining his culture to you at the local city market, people in the nothing tell your unique story quite like a video. People love to see pictures and videos of a location, experience, or journey. Also, putting together a series of videos about a destination is a great way to get consumers and followers interested in your feed and business. Always choose great photos or videos to accompany your blogs and other pieces of website content.
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Using Social Media as a Part of Your Digital Marketing Plan

Social media is the platform by which you can lend your fan base a bit of your personality - for others to see who you are inside your business and give them a sneak peek behind your business. When you use social media, 

you allow your clients to connect with you on many levels. Not only are you connecting with your potential avatar when you post consistently on social media, but you are also connecting people to your business and giving them a reason to follow your feed. Unless you have been living in a cave, you know that social media has become an essential daily part of living. With the average time a person spends on social media at a little over two hours a day, if you aren’t posting on social media, you miss a huge opportunity to get in front of and to connect with potential and current customers. Read more about social media here in my blog Five Reasons to Keep Your Social Media Updated for Your Business.

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Frustrated with social media and not sure how to post your brand online? Looking to connect with social media influencers in your vertical or niche? Have you wanted to start a podcast to promote your company but aren’t sure where to start?

Find out how Write For You can work with your team to create consistent, creative content that tells your brand story with a complimentary consult: 

https://calendly.com/lynnsmargis/complimentary-15-minute-consult

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