How Do I Write a Good LinkedIn Profile?

HOW DO I WRITE A GOOD LINKEDIN PROFILE?

Linked in started as the first big social media platform for business in LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003. By 2009, the company became one of Silicon Valley's giants with 350 employees and a corporate America brand. In 2008, LinkedIn raised close to $80 million from investors, valuing it at $1 billion. Since its inception, this social media giant has grown to 41 million members, including people from more than 200 countries and executives from every Fortune 500 company.

Initially starting with big success, LinkedIn started fizzing out about seven years ago. Looking at expanding its social media platform, Microsoft purchased this social media space in December 2016. After completing their acquisition of LinkedIn, Microsoft brought together their Office 365 cloud service and the world's leading professional network.

LinkedIn's Mission is to "connect the world's professionals to make them more productive and successful." The platform accomplishes its mission by encouraging a diversified business digital environment. Their vision is to "create economic opportunity for every member of the global workforce."
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Writing A LinkedIn Summary

​Your summary, or what’s commonly known as your “About” section, is the most important part of your LinkedIn profile. In writer’s terms, this is where you create your “hook” for readers to 

draw them into finding out more about who you are and the superpowers you possess. How can you benefit their team? What are your soft skills? Whom are you looking to work with?
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The Biggest Mistake People Make When Writing Their “About” Section on Linkedin

One of the biggest, most glaring mistakes I see people make on LinkedIn when writing their about section is highlighting the company they are currently working for instead of writing about yourself. The purpose of your About section is to tell readers about you, what you specialize in, your passions, and what you love to do. What are your best career skills? What type of work is the best fit for your skillset? What do you do to keep client retention high?

Write your LinkedIn section as if you were writing a cover letter to an employer, and don’t be afraid to brag about yourself! There’s nothing wrong with showing off and talking about your work and people skills - these are what employers and companies are looking and searching for on LinkedIn.
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Use LinkedIn Keywords in Your About Section

​Most likely, you have heard the term “keywords” in the realm of digital marketing, but what does this mean? 

A keyword is a word or phrase that is typically searched on a specific platform. When searched, the platform’s AI programming has an algorithm that finds the keyword you are looking for and shows you results based on your search. Each platform’s AI works a bit differently, so you need to know which types of keywords to focus on with each platform. ​
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When writing on the LinkedIn platform, your keywords should be created in the context of what you do for your work. For example, if you are a real estate agent, your list of keywords that you want to weave into your content may look like this:

• Real estate agent
• Real estate broker
• The real estate agent (name of your town)
• Commercial real estate agent
• Commercial broker
• Commercial real estate investor
• Residential real estate investor

Create a list of about 20 to 25 LinkedIn keywords to use in your About description. Why? When potential clients or companies are searching, they aren’t searching for people who sell real estate; they are searching for a real estate agent or the type of job they are looking for someone to fill.

What Else Should I Know About Writing LinkedIn?

Look for future blog posts about writing LinkedIn recommendations, how to write a LinkedIn article, how to write a good LinkedIn connection request, how 

to write a post on LinkedIn, and other information about writing to create good quality connections on LinkedIn!
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Frustrated with social media? Not sure what to do or how to post your brand? Find out how Write For You can work with your team to create consistent, creative content that tells your brand story with a complimentary consult: 

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