I often get asked the question, “How can I get better SEO and drive more traffic to my website?” Of course, there are many different ways to drive more customers and leads to your website. However, suppose you want to organically build your SEO (Search Engine Optimization). In that case, your most cost-effective and strategic choice is to create blog topics around your client’s most frequently asked questions.
Why Should I Create Blog Topics Around my FAQs?
The questions your clients ask the most are the inquiries that, most likely, other leads and potential clients are also asking online. If you have the same search query online from thousands or millions of other people searching Google, the chances are good that subject matter or topic will come up in a Google search. So if people are looking for answers to the most frequently asked questions, that is the best place to start if you want more people to find your business online.
Creating Your FAQ list to Write Your Blog Post
The first step is to create your FAQ list for your blog topics. I like the old-school method of writing my ideas down on paper with a pencil (not a pen) because your brain can process more and better blog ideas when you physically write down your ideas.
Research the Blog Topics You’ve Created on Google
Next, once you have your list written down, take those ideas and topics and plug them into Google. Yes, that good ol’ search engine denotes who gets to have traffic driven to their website. Once you’ve put in your topic, you’ll want to check out two other places for more questions that you can use for blog topics: the “People also ask” section in the middle of the search page and the “Related searches” when you scroll all the way down to teh bottom of your search page.
(I bet you didn’t even know there was a bottom to the first page, LOL! Not many people go there, which is why it’s so important to be listed at the top half of your search, hence creating blog posts for your business searchability online!)
Look through both sections and see if any of these questions are good topics to write about. Remember, just because you see them in either of these sections doesn’t mean you should write about them. You can also create variations of topics you find in these sections and re-plug those into Google search.
Make Sure to Have Enough Content on Your Blog Posts to Be Searched On Google
I recently created a video on “Do you have enough content on your website to be found on Google” on my YouTube Page, Write For You Content Creation. Make sure to have enough content that Google can index your blog. In addition, you’ll want to have keywords in all your blog subtitles to get better indexed by Google.
Plan Out Your Blog Posts on a Calendar
Yes, here’s the planning part! First, get ahead of yourself (a novel idea when you own a business) and plan out your blog posts on a calendar. You can create a calendar in Google drive or download this free printable here.
Once you have your calendar, the key is to post consistently. Yes, consistency is the key to getting the most out of your time and energy creating blogs. If you don’t post consistently, you aren’t getting effective SEO out of your blog content. You can post once a month or once every three weeks (or even every other week to start), but you want to make sure to post on a regular schedule no matter where you start. I often advise clients to start with every other week; then, you can always bump up your production to once a week when you get the hang of posting regularly.
Hire a Virtual Assistant to Post Your Content
If you’re wearing 18 hats as an entrepreneur and don’t have time to post your content, write up your blog and hire a VA or have your assistant post your blog for you. Another option is to hire a website manager who can post your blog content for your company.
Find out how Write For You can work with your business to strategically manage your digital marketing with our monthly subscriptions by calling 435-659-6587