The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.
Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.
Next, ask a co-working, contractor, friend, or family member to test out your link for your landing page, have them fill out the information on your page, and make sure they can receive your free offer. It’s always a good idea to check your links to ensure they work correctly before you put them out into the world!
How to Use Your New Lead Magnet
While you can use lead magnets to generate website traffic, there is much more to consider. You can also use lead magnets to build your email list and increase brand awareness. Depending on what you offer, your lead magnets can be a potent marketing tool.
Once you make your lead magnet on Canva, an online class website, or whichever medium you choose, you’ll need to take your lead magnet and attach it to:
Your lead magnet can be used creatively, wherever, and whenever you want to increase your email list! So create creative ways to use your lead magnet and start growing your email list today.
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