How To use Your Lead Magnet

Making a Landing Page for Your Lead Magnet

While the lead magnet is the product you deliver for free, a landing page is a one-page website that you make on your email marketing platform. This landing page is the advertisement for your lead magnet. You will create information boxes so your lead can add their name, email, company, or website - email and first name is a minimum. You don’t want to ask for too much information because that will scare your lead away!

The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.

Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.

Next, ask a co-working, contractor, friend, or family member to test out your link for your landing page, have them fill out the information on your page, and make sure they can receive your free offer. It’s always a good idea to check your links to ensure they work correctly before you put them out into the world!

How to Use Your New Lead Magnet

While you can use lead magnets to generate website traffic, there is much more to consider. You can also use lead magnets to build your email list and increase brand awareness. Depending on what you offer, your lead magnets can be a potent marketing tool.

Once you make your lead magnet on Canva, an online class website, or whichever medium you choose, you’ll need to take your lead magnet and attach it to:

• Your social media posts
• Add your lead magnet link to your newsletter
• Make a QR code from your link to create flyers to hand out at conferences
• Share your link during a webinar you host
• Add the lead magnet link to your blog
• Put the link on your website content
• Add the link to an ad on Google or social media
• As a part of an email drip campaign

Your lead magnet can be used creatively, wherever, and whenever you want to increase your email list! So create creative ways to use your lead magnet and start growing your email list today.

Frustrated with creating consistent, SEO-friendly content and not sure how to market your brand online? Are you looking for a quality content writer to work with you as a team to write and publish your new book? Have you wanted to start a podcast to promote your company but aren’t sure where to start?

Find out how Write For You can work with your team to create consistent, creative content that tells your brand story within a few minutes of your time, so book your complimentary discovery call today to find out how Write For You can work together with your brand to achieve your digital marketing and business goals!