How to Create an Effective Digital Marketing Campaign this Spring

The digital marketing world is constantly evolving, and it’s hard to keep up with the latest trends and activities to optimize your social media reach. Without a digital marketing campaign strategy, you may have a big pile of social media content without a focus or theme to resonate with followers.

Let’s look at the big picture of your marketing strategy because the best plans are focused on goals and metrics that matter to your company. Your message should be unified across platforms to achieve a comprehensive digital marketing plan and create a stable brand that your customers can connect with.

Spring is the perfect time to organize and clean up your digital marketing strategy. With an efficient and more agile marketing plan, you’ll have a clear vision to propel your company forward with sales and marketing.

Focus on Your Key Metrics for Digital Marketing

Your digital marketing strategy has to be guided by your goals and the key metrics that reflect them. Collect your goals and key metrics to understand where you are currently and where you want to grow. Avoid vanity metrics like 

Instagram followers unless you can show that they are closely related to achieving what actually matters to your business.

When reflecting on your business goals, throw out digital marketing goals that don’t advance the business and create new plans to move you ahead. Make sure your goals are very specific. Build specific goals by reflecting on past performances. If last year you gained a thousand new email sign-ups, aim to double that number.

In addition to having specific goals, include realistic timelines with your goals. Try breaking up big goals into smaller goals. Track your progress to see how well you are doing or if you need to tweak part of your digital marketing plan to achieve your business goals.
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Collect Your Digital Marketing Strategies

Reflect on which tools you’re currently using and if they are still aligned with your purpose. Create a list of the strategies and platforms you’re using to spread your digital marketing message, including all forms of digital 

marketing such as email, social media, blogs, and any other digital media you are using.
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Review Each Digital Marketing Strategy Against Your Goals

​Check your goals once a week or once a month to determine what’s working and what isn’t working. You might be surprised at how your strategies have been performing, but at least now you’re informed and know where you should invest more. 

Besides, you’ll want to analyze your performance on social media. How do you analyze your performance on social media?

• Reach: Expanding reach is a good sign that you’re moving in the right direction

• Clicks: It’s essential to track clicks more than likes or even shares.

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Follow the Latest Digital Marketing Trends

With social media and other forms of digital marketing, keeping up with trends is absolutely essential. Look for where your audience is the strongest, create new video content for your followers, and make sure your posts are personalized. Also, you’ll want to make sure your website is mobile optimized so as not to lose SEO ranking from Google. 

Do you experience digital marketing overwhelm? Hire a professional competitor analysis company to identify new opportunities and strategize about making your brand stand out in voice and content.

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