How to Introduce Yourself to an Influencer
Remember, although influencers have a significant reach or audience, they are still real people like you and me! If you want a social media influencer to promote your brand, you’ll want to send them an introduction about you, your product or service, and your values. Your values and brand mission or vision must align with the prospective influencer you would like to market your product, service, or platform. If your values don’t align with the influencer you are talking to; chances are they won’t take on your brand if they have consistency with their message.
The best way to introduce yourself is to send a video introducing yourself to the social media influencer via a social media platform such as Twitter or Instagram. Seeing you IRL with a video is a much more impactful way to connect. Besides, the influencer will know that you took more time and effort to put together a video to introduce yourself to them, which has more pull and sway than just texting them a direct message.
Make a Great First Impression When Messaging an Influencer
or service stands out among the other offerings on the market today. Note why you feel your offerings align with the image or platform of the influencer you want to connect with so they understand why you are talking to them.
Keep Your Influencer Introduction Simple
Keeping your message simple with one ask for the influencer to reach out to you is a significant first step in the right direction if you’re looking to network with an influencer online. Try to keep your message 90 seconds or under to keep their attention. I always suggest making a script and practicing your influencer pitch at least a couple dozen times before you make your move, so you are polished.
Sometimes people feel that practicing comes across as fake. However, the total opposite is true. Practice comes across as confident and knowing what you want to ask, which gives the receiver of your message a perception that you know what you are doing with your business and give them more incentive to work with your company or industry.
Leave the Social Media Influencer with One Ask
I’ve seen many people make the mistake of having several asks in less than a minute, which can be confusing to the person receiving the message. Make sure to have ONE ask how you want the social media influencer to get back to you. You may give them your email, your mobile, or company number or ask them to message their email back to you to be contacted.
Remember that online influencers are real people too, just like you and me; the difference is that they have worked at their platform and often have a bit of luck on their side that allowed them to be seen by tens or hundreds of thousands of people. Many influencers are excited to work with brands and companies to help them endorse their products through their social channels.
So what are you waiting for? Start writing your influencer pitch today!
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