Five Ways to Networking for Success On LinkedIn

Five Ways to Networking for Success On LinkedIn

Many of my clients have told me, “I know I should be on LinkedIn, but I’m not sure how to use it!” Whether you are a small business one, or part of a large corporate team, having a LinkedIn presence and utilizing this business social media platform can bring people into your network you wouldn’t have otherwise met because of geographical boundaries.

LinkedIn is a powerful business networking platform for reaching professional audiences around the globe. No matter if you’re a brand, business, or new entrepreneur, being active on LinkedIn can help grow and expand your professional network and your business income! By creating an engaged LinkedIn community, brands can attract new and diverse talent, raise their profile with potential investors or brand ambassadors, and even reach potential new customers. Find out how to open up new marketing opportunities and the chance to build a strong network of professional followers.
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Start today by learning ways to grow your business using these five LinkedIn marketing strategies.
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LinkedIn marketing Strategy #1: Build a Company Page

​Build your business brand on LinkedIn by creating and optimizing your LinkedIn Company Page. When you create your company page, make sure to add an About bio that tells your brand’s story in a concise and captivating way. By completing and forging a strong and consistent profile with a business page, your company can elevate your brand and gather users to follow your page. Learn who your avatar is and target your company page to them specifically.
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LinkedIn Marketing Strategy #2: Use LinkedIn Analytics

LinkedIn Analytics can give you a better understanding of your audience to see if you’re targeting the right audience for your platform. When viewing your company page insights, find out what posts are getting viewed, and use this data to build your digital content marketing plan.
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LinkedIn Marketing Strategy #3: Find Engaging Images

​The LinkedIn algorithm prioritizes posts containing images, as well we know, an image can speak a thousand words! Images not only take up more real estate but are more engaging. They are more prominent and more likely to catch someone’s eye as they scroll through their LinkedIn Home Feed. Engaging images and videos effectively stand out from the crowd and captures users’ attention.

​In addition to images, take advantage of LinkedIn’s article and document features to post an educational article or share a carousel of images on your LinkedIn page. LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform.
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LinkedIn Marketing Strategy #4: Use Video to Promote Your Feed

A sure-fire way to grow your business on LinkedIn is video sharing. Quickly capture a viewer’s attention for longer, with the effect being the LinkedIn algorithm boosting your content to a broader audience. Videos are also an 

excellent format for brand storytelling, which is very popular in social media as storytelling strengthens your channel's community.
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LinkedIn Marketing Strategy #5: Add Hashtags So People Can Find You

​Take a look at LinkedIn’s suggested tags or curate a list of tags relevant to your content you’re posting. Hashtags are a relatively new addition to LinkedIn and, with this in mind, it’s a great time to jump on the hashtag bandwagon ASAP.

Raise your brand’s professional profile, attract a more robust pool of job candidates, and get your brand known are all end game results of successful LinkedIn marketing to help your business grow. Check-in with new LinkedIn features released and utilize them to grow and gain exposure for your platform or brand.
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Frustrated with social media? Not sure what to do or how to post your brand? Find out how Write For You can work with your team to create consistent, creative content that tells your brand story with a complimentary consult: 

https://calendly.com/lynnsmargis/complimentary-15-minute-consult​