You're having a conversation with a friend and they're excited, engaged, moving and chatting with you. Why? They love the content between the two of you, they want to interact, they want more!
Is this what your blog is providing for your readers? Do they want
more? Are they engaging with you on social media, answering your polls and questions? If not, it might be your content.
Content is a funny thing, it's like the beds from Goldilocks and the three bears: can't be too hard, too soft, it has to be just right! What engages your audience? Do you know your demographic? Why are they following you and what is important to your readers?
Content is what keeps your readers coming back. Catch them off guard with a hook or tagline, research a fun fact or write about unusual information they may not be likely to know about. It's important to keep your readers interested and engaged so they come back and are a repeat visitor to your site.
Good, reliable research is an important factor in your content, but so is how you tell your story. Make sure to relay your style, narrative and voice in way which speaks to YOUR audience. Don't make the mistake of trying to appeal to everyone; that's not your demographic. The more niche your crowd, the more focused your content.
Keep writing engaging content for your niche market whether it's on your social media platforms, website or advertisement and you'll develop a following into a crowd and a crowd into a tribe!