 Writing a book can be a big endeavor - figuring out the content, topic, title, and what you will write for the chapters. How many chapters should you write, and how many words should you have in your new book?
When you’re writing a book, there are many decisions. However, if this is the first book you’ve written, then deciding whether to work with a publisher or self-publish your book is easy for 98% of first-time authors - you’ll want to self-publish your new book. Most New Authors Never Publish Their Book And while many people have a “book in their head,” more than 80% of those who want to write a book never successfully do so. I’ve had to ghostwrite clients to finish their book and not publish it because of imposter syndrome. They have finished their book, but they are afraid that no one will take them seriously, so they never publish the book they’ve spent hundreds of hours creating, editing, and putting together to publish. Why Choose Self-Publishing for Your First Book? Many people start writing their first book with dreams of traditional publishing, picking up their book to send off to Amazon and book stores nationwide. And while that is a great long-term goal for a new author, getting a traditional book publisher is very hard. Not only is this process time-consuming, but it’s also very expensive, especially if you hire an agent to represent your book.
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 While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first. |
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