When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.
What is Ghostwriting?
with You may have seen an article or a friend talk about a writer who is ghostwriting for their book, blog, or social media. What is ghostwriting?
Ghostwriting is a writer for hire who writes for your business, personality, or profile, usually without a byline or credit for their writing. A ghostwriter takes your ideas and content and turns them into written form for your particular platform. This may be social media, a new book, video scripting or a newsletter. The ghostwriter can have credit (as in a byline for the article) a co-author position or remain completely anonymous. Here’s an example of a ghostwritten blog.
Sally, a boutique owner, would like to increase her SEO for her website by writing content about her store, the brands she carries, and her new line of seasonal clothing. Sally doesn’t have the time to write as she is wearing many hats when running her store. She hires a ghostwriter to write consistent weekly content for her website blog; however, Sally’s name is attributed to the blog posts, making her creator of the material.
What Can a Ghostwriter Write?
Ghostwriters can write a myriad of different content, depending on their specialty. Examples of content which a ghostwriter can write for you are:
While some ghostwriters have a writing background, others have marketing experience in addition to writing and can assist you with a marketing campaign, social media schedule or a click funnel to move clients into your paid realm.
Hiring a ghostwriter is a great way to create SEO for your business while working ON your business to move your company forward. Reach out to me if you're ready to work with a ghost writer to see if we are a good fit!