The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.
Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.