While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
There are many different ghostwriters in the world today. You can find ghostwriters locally, online, and on LinkedIn, but how can you find a ghostwriter who will work within your budget, click with your personality and have the professional skills to accomplish the work at hand?
What does a ghostwriter do?
You may have heard about ghostwriters, but aren’t sure what they do for their clients. The easiest way to explain what a ghostwriter does is to give you an example.
A small business owner, Jill, wants to write a book about her work as a human resources expert. Why does she want to write a book? Being a published author gives you credibility and notoriety for your work. You are seen as a legitimate professional in your field when you’ve written a book. Additionally, becoming an author also opens you up to many more speaking engagements.
Do you have to write a book to be an expert? No. Will you have less recognition? Yes. The fact is, being an author gives you a considerable advantage over others in the same field and