While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.
When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.
The importance of niching down your Brand or Service