Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.
When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.
Podcasting has many different production elements when creating a podcast show. While many people listen to podcasts, a few start off creating a podcast. Of those who develop podcasts, only a few have show notes that will rank in the Google index search and create great SEO for their business or platform.
As a show notes writer and having written show notes for over 500 episodes of different podcasts, I have seen the power of excellent show notes. When you write show notes with good searchability, your show notes could easily make your website outrank and surpass your competition. I’ve seen this happen in more than one show that I’ve written for in the past.
So, are you ready to outrank and be on the first page of Google using your show notes? Read on to find out how to structure and create show notes that your listeners - and Google - will love to read!
When Should I Hire a Ghostwriter?
Many people start off wanting to write a book. Next, you have to find out what type of book to write, then conjure up chapters of content for your book, how long your book will take to be published and how to publish your book. You may not be sure when to hire a ghostwriter or at what point in the writing process to have ghostwriter step-in to assist you in the publishing process (if you’re writing a book) or the marketing realm (book writing, social media or creating blog posts).
You Should Hire a Ghostwriter When…
You may have started writing your book, and you’re stuck at a point in your book, which you can’t seem to get past. You may have lots of ideas for your new book or blog posts - too many ideas - and you’re not sure where to start or how to organize your work or content. Maybe you have an idea and a title of a book you want to write, but you’re not sure how to put your ideas into words. There are a variety of reasons you may want to hire a ghostwriter:
I often have clients ask me when they should hire a ghostwriter. The fact is, no matter where you are in the process, you can hire a ghostwriter. Ghostwriters offer different services, depending on their level of expertise and their skill set. Find out what skills a ghostwriter offers and start interviewing ghostwriters. My suggestion is a 30-minute video chat to find out how you ‘click’ with the person on the other side of the camera. Spending 30 minutes on a video chat is an investment well worth your time, as you will be working extensively with your ghostwriter. Hire someone you get along with well, you don’t want to hire a ghostwriter only to cause you more friction because your personalities clash.
Look for my upcoming blog on how you can hire a ghostwriter!
What is Ghostwriting?
with You may have seen an article or a friend talk about a writer who is ghostwriting for their book, blog, or social media. What is ghostwriting?
Ghostwriting is a writer for hire who writes for your business, personality, or profile, usually without a byline or credit for their writing. A ghostwriter takes your ideas and content and turns them into written form for your particular platform. This may be social media, a new book, video scripting or a newsletter. The ghostwriter can have credit (as in a byline for the article) a co-author position or remain completely anonymous. Here’s an example of a ghostwritten blog.
Sally, a boutique owner, would like to increase her SEO for her website by writing content about her store, the brands she carries, and her new line of seasonal clothing. Sally doesn’t have the time to write as she is wearing many hats when running her store. She hires a ghostwriter to write consistent weekly content for her website blog; however, Sally’s name is attributed to the blog posts, making her creator of the material.
What Can a Ghostwriter Write?
Ghostwriters can write a myriad of different content, depending on their specialty. Examples of content which a ghostwriter can write for you are:
While some ghostwriters have a writing background, others have marketing experience in addition to writing and can assist you with a marketing campaign, social media schedule or a click funnel to move clients into your paid realm.
Hiring a ghostwriter is a great way to create SEO for your business while working ON your business to move your company forward. Reach out to me if you're ready to work with a ghost writer to see if we are a good fit!