The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.
Ideas for Your Lead Magnet Topic
First, you need to understand what your customers want. Please start with the most significant problem they have. Then, what can you offer them to ease that pain? Finally, what value can you offer them so the lead will want to give you their information in exchange for a solution?