 While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
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What does a ghostwriter do?
You may have heard about ghostwriters, but aren’t sure what they do for their clients. The easiest way to explain what a ghostwriter does is to give you an example.
A small business owner, Jill, wants to write a book about her work as a human resources expert. Why does she want to write a book? Being a published author gives you credibility and notoriety for your work. You are seen as a legitimate professional in your field when you’ve written a book. Additionally, becoming an author also opens you up to many more speaking engagements. Do you have to write a book to be an expert? No. Will you have less recognition? Yes. The fact is, being an author gives you a considerable advantage over others in the same field and 
How Do I hire a Ghostwriter?
Hiring a ghostwriter can be a tricky process if you don't know what you want or what to look for in your ghostwriter. Follow these steps to guide you through the process of finding a ghostwriter for hire.
Write Down Your List of Services You Want Your Ghostwriter to Perform
Start by writing down a list of services you are looking for, then look around for ghostwriters to work with on your project. I would suggest starting with LinkedIn and look under the hashtag ghostwriter. You will find a myriad of ghostwriters available to interview on LinkedIn.
Next, jot down a group of values or preferences which are non-negotiables for your ghostwriter. You may prefer working with a female, a journalist, or a writer who has a background in a specialty such as health and wellness. Put down your list on paper. I would even suggest getting a notebook to write in and keep track of your thoughts. In addition to keeping track of your thoughts, writing is a process for your brain to move forward. Scrawling your words on paper makes for a great landing pad for ideas as well as documenting information. A simple notebook works perfectly fine, or, if you like, purchase a leather-bound journal from a local store or artist. These are a beautiful start to your new project! Where do I find a Ghostwriter?
Can I Hire a Ghostwriter?
You have a book, social media campaign, a list of ideas for your company’s blog, and you’re wondering if you can hire a ghostwriter to accomplish your writing goals?
Yes, you can hire a ghostwriter for an infinite number of writing services! Ghostwriters write content in which you are the author, making your name the authority on a specific genre, circle, or niche. Ghostwriters will take your ideas, outlines, and information and create content which you specify based on the type of platform you want your material to be published. For example, you may have a podcast and would like to hire a ghostwriter to create your show notes for each episode of your show. A ghostwriter can create show notes in a specified way for each episode of your podcast. Or, you may have a business and would like a ghostwriter to write your content for your social media. You may have images you would like posted, and your ghostwriter creates the contents (and possibly hashtags) to go along with the pictures you provide your writer. Your ghostwriter can schedule your social media ahead of time on a scheduler for you to make small changes or approve the content before the social media post is published. So how do you know what you can hire a ghostwriter for? 
How Do I Hire a Ghostwriter
You’ve got an idea, content or information you’d like to convey, but you simply don’t have the time to write, or you don’t want to write - that’s perfectly fine, I won’t be offended!
There are many different ghostwriters in the world today. You can find ghostwriters locally, online, and on LinkedIn, but how can you find a ghostwriter who will work within your budget, click with your personality and have the professional skills to accomplish the work at hand? First, know what services you are looking for in a ghostwriter. Be specific in the job you want your future ghostwriter to perform. Do you want a ghostwriter to edit your work? Maybe you are looking for someone to follow you through from start to finish. Are you writing your content, and you need a ghostwriter who can write along with you to finish your book and hold you accountable on a time frame goal? What does a ghostwriter do?
You may have heard about ghostwriters, but aren’t sure what they do for their clients. The easiest way to explain what a ghostwriter does is to give you an example.
A small business owner, Jill, wants to write a book about her work as a human resources expert. Why does she want to write a book? Being a published author gives you credibility and notoriety for your work. You are seen as a legitimate professional in your field when you’ve written a book. Additionally, becoming an author also opens you up to many more speaking engagements. Do you have to write a book to be an expert? No. Will you have less recognition? Yes. The fact is, being an author gives you a considerable advantage over others in the same field and a higher trust level with your current and potential clients. People who are authors gain |
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