The #1 question I get from my clients is how to get more people to see and visit their website.
The simple answer? To have a consistent blog post that educates consumers on your product or service.
Yes, a blog post. That dreaded piece of content that not one of my clients likes to write, but understands the importance of for their website SEO.
Google and other search engines LOVE fresh, original content that contains enriching information for their AI to search and index. When you create consistent blog content, your website will be indexed in search engines for consumers or other business owners to find when they are searching the internet.
When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.