The importance of niching down your Brand or Service
Researching and choosing your business’s niche is a great way to make your business more successful and lucrative. However, many business owners and entrepreneurs fear niching down their company or platform and limiting their services as they feel they’ll miss out on potential sales. As a result, your business that attracts a wider variety of clientele can end up stagnating or flatlining.
I love to write, I mean really love to write. Connecting an audience with your backstory is my specialty. My cat, Jack, likes to assist by occasionally sitting on my laptop keys. You can find my writing antics here on my blog, or check out my podcast Travel Gluten Free. If you're ever in Park City, UT, give me a shout for a local's hiking tour!