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Your About Page: The Second Most Important Page on Your Website

3/14/2022

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Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.

While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.

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The Importance of Niching Down Your Business

9/20/2021

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The importance of niching down your Brand or Service

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​Researching and choosing your business’s niche is a great way to make your business more successful and lucrative. However, many business owners and entrepreneurs fear niching down their company or platform and limiting their services as they feel they’ll miss out on potential sales. As a result, your business that attracts a wider variety of clientele can end up stagnating or flatlining.
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    Author

    I love to write, I mean really love to write. Connecting an audience with your backstory is my specialty. My cat, Jack, likes to assist by occasionally sitting on my laptop keys. You can find my writing antics here on my blog, or check out my podcast Travel Gluten Free. If you're ever in Park City, UT, give me a shout for a local's hiking tour!

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