What is a brand ambassador?

You may have heard about brand ambassadors but who are they and what do they do?

The brand ambassador, also known as an influencer or product promoter, is a social media influencer or personality who has a following and is willing to promote your brand, product, or service on their social media platforms, blog, or podcast. Historically, only big-name celebrities have been employed by consumer and corporate businesses. However, with the reachability of influencers leveling the playing field, small businesses to large-scale corporations can promote their brand across several channels and influencer platforms simultaneously.

What Role Does a Brand Ambassador Play?

A brand ambassador is an influencer who promotes products and services other than their own. They are an extension of your company and will represent you when they promote your product with a video, photograph, or blog post, so you must choose

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