What Is a Lead Magnet?
The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.
Ideas for Your Lead Magnet Topic
First, you need to understand what your customers want. Please start with the most significant problem they have. Then, what can you offer them to ease that pain? Finally, what value can you offer them so the lead will want to give you their information in exchange for a solution?
I often get asked the question, “How can I get better SEO and drive more traffic to my website?” Of course, there are many different ways to drive more customers and leads to your website. However, suppose you want to organically build your SEO (Search Engine Optimization). In that case, your most cost-effective and strategic choice is to create blog topics around your client’s most frequently asked questions.
Why Should I Create Blog Topics Around my FAQs?
The questions your clients ask the most are the inquiries that, most likely, other leads and potential clients are also asking online. If you have the same search query online from thousands or millions of other people searching Google, the chances are good that subject matter or topic will come up in a Google search. So if people are looking for answers to the most frequently asked questions, that is the best place to start if you want more people to find your business online.
Creating Your FAQ list to Write Your Blog Post
The first step is to create your FAQ list for your blog topics. I like the old-school method of writing my ideas down on paper with a pencil (not a pen) because your brain can process more and better blog ideas when you physically write down your ideas.
You know you need a blog to get the word out about your business, but many small business owners aren’t sure where to start when writing a blog post. How long does your blog post content need to be? What topics should you write about? How do you create notable, attention-grabbing titles and content to share with your community?
Blogpost Writing Tip #1: Start with a Great Topic
To start writing your blog post for your small business, you’ll want to choose a fantastic topic, but where do you start? The best place to begin selecting categories and blog topics is easy! First, you'll want to grab a pen and paper and start jotting down the questions you get asked most from your clients - your frequently asked questions. Many times, your FAQ questions are common across your vertical or industry.
You’ll be surprised how many customers will be looking for the answers to these same questions. So read on for more tips on writing your blog post and how to make sure your blog helps your SEO boot!