You know you need a blog to get the word out about your business, but many small business owners aren’t sure where to start when writing a blog post. How long does your blog post content need to be? What topics should you write about? How do you create notable, attention-grabbing titles and content to share with your community?
Blogpost Writing Tip #1: Start with a Great Topic
To start writing your blog post for your small business, you’ll want to choose a fantastic topic, but where do you start? The best place to begin selecting categories and blog topics is easy! First, you'll want to grab a pen and paper and start jotting down the questions you get asked most from your clients - your frequently asked questions. Many times, your FAQ questions are common across your vertical or industry.
You’ll be surprised how many customers will be looking for the answers to these same questions. So read on for more tips on writing your blog post and how to make sure your blog helps your SEO boot!
Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.
The #1 question I get from my clients is how to get more people to see and visit their website.
The simple answer? To have a consistent blog post that educates consumers on your product or service.
Yes, a blog post. That dreaded piece of content that not one of my clients likes to write, but understands the importance of for their website SEO.
Google and other search engines LOVE fresh, original content that contains enriching information for their AI to search and index. When you create consistent blog content, your website will be indexed in search engines for consumers or other business owners to find when they are searching the internet.
How Do I Hire a Ghostwriter
You’ve got an idea, content or information you’d like to convey, but you simply don’t have the time to write, or you don’t want to write - that’s perfectly fine, I won’t be offended!
There are many different ghostwriters in the world today. You can find ghostwriters locally, online, and on LinkedIn, but how can you find a ghostwriter who will work within your budget, click with your personality and have the professional skills to accomplish the work at hand?
First, know what services you are looking for in a ghostwriter. Be specific in the job you want your future ghostwriter to perform. Do you want a ghostwriter to edit your work? Maybe you are looking for someone to follow you through from start to finish. Are you writing your content, and you need a ghostwriter who can write along with you to finish your book and hold you accountable on a time frame goal?
When Should I Hire a Ghostwriter?
Many people start off wanting to write a book. Next, you have to find out what type of book to write, then conjure up chapters of content for your book, how long your book will take to be published and how to publish your book. You may not be sure when to hire a ghostwriter or at what point in the writing process to have ghostwriter step-in to assist you in the publishing process (if you’re writing a book) or the marketing realm (book writing, social media or creating blog posts).
You Should Hire a Ghostwriter When…
You may have started writing your book, and you’re stuck at a point in your book, which you can’t seem to get past. You may have lots of ideas for your new book or blog posts - too many ideas - and you’re not sure where to start or how to organize your work or content. Maybe you have an idea and a title of a book you want to write, but you’re not sure how to put your ideas into words. There are a variety of reasons you may want to hire a ghostwriter:
I often have clients ask me when they should hire a ghostwriter. The fact is, no matter where you are in the process, you can hire a ghostwriter. Ghostwriters offer different services, depending on their level of expertise and their skill set. Find out what skills a ghostwriter offers and start interviewing ghostwriters. My suggestion is a 30-minute video chat to find out how you ‘click’ with the person on the other side of the camera. Spending 30 minutes on a video chat is an investment well worth your time, as you will be working extensively with your ghostwriter. Hire someone you get along with well, you don’t want to hire a ghostwriter only to cause you more friction because your personalities clash.
Look for my upcoming blog on how you can hire a ghostwriter!
What is Ghostwriting?
with You may have seen an article or a friend talk about a writer who is ghostwriting for their book, blog, or social media. What is ghostwriting?
Ghostwriting is a writer for hire who writes for your business, personality, or profile, usually without a byline or credit for their writing. A ghostwriter takes your ideas and content and turns them into written form for your particular platform. This may be social media, a new book, video scripting or a newsletter. The ghostwriter can have credit (as in a byline for the article) a co-author position or remain completely anonymous. Here’s an example of a ghostwritten blog.
Sally, a boutique owner, would like to increase her SEO for her website by writing content about her store, the brands she carries, and her new line of seasonal clothing. Sally doesn’t have the time to write as she is wearing many hats when running her store. She hires a ghostwriter to write consistent weekly content for her website blog; however, Sally’s name is attributed to the blog posts, making her creator of the material.
What Can a Ghostwriter Write?
Ghostwriters can write a myriad of different content, depending on their specialty. Examples of content which a ghostwriter can write for you are:
While some ghostwriters have a writing background, others have marketing experience in addition to writing and can assist you with a marketing campaign, social media schedule or a click funnel to move clients into your paid realm.
Hiring a ghostwriter is a great way to create SEO for your business while working ON your business to move your company forward. Reach out to me if you're ready to work with a ghost writer to see if we are a good fit!