How to Create an Effective Digital Marketing Campaign this Spring

6/15/2021

The digital marketing world is constantly evolving, and it’s hard to keep up with the latest trends and activities to optimize your social media reach. Without a digital marketing campaign strategy, you may have a big pile of social media content without a focus or theme to resonate with followers.

Why Travel Agents Need a Solid Digital Marketing Plan

5/31/2021

With post-COVID travel getting ready to switch into high-gear, many travelers are looking online to find a new experience, fun city to visit or return to a favorite vacation spot. Will your digital footprint show up for travel consumers when they look online for new vacation opportunities?

Five Components of a Successful Digital Marketing Plan

5/17/2021

Digital Marketing Plan for Small Business Owners

Digital marketing can be scary and overwhelming for many small business owners. With so many hats to wear and a plethora of tasks to juggle and get done, how can you create an excellent digital marketing plan that works for your schedule and budget?

How to Use Clubhouse to Promote Your Brand

5/3/2021

What is Clubhouse?

Clubhouse is a new type of social network based on voice and audio where people around the world come together to talk, listen and learn from each other in real-time. You can participate in conversations set up by members with specific topics, or you can simply listen in on the conversation.

Five Tips for Creating Your Digital Marketing Plan

4/19/2021

Digital marketing can be scary and overwhelming for many small business owners. With so many hats to wear and a plethora of tasks to juggle and get done, how can you create an excellent digital marketing plan that works for your schedule and budget?

Ten Tips for Getting the Most Out of Your LinkedIn Social Media Marketing

4/5/2021

I often have clients ask me about LinkedIn details. Many business owners understand that LinkedIn is a business networking platform, but many company CEOs aren't sure how to leverage the power of networking online for their business. Here are ten top tips for building, networking, and using the power of social media to grow and expand your business network.

What is a brand ambassador?

3/23/2021

You may have heard about brand ambassadors but who are they and what do they do?

The brand ambassador, also known as an influencer or product promoter, is a social media influencer or personality who has a following and is willing to promote your brand, product, or service on their social media platforms, blog, or podcast. Historically, only big-name celebrities have been employed by consumer and corporate businesses. However, with the reachability of influencers leveling the playing field, small businesses to large-scale corporations can promote their brand across several channels and influencer platforms simultaneously.

What Role Does a Brand Ambassador Play?

A brand ambassador is an influencer who promotes products and services other than their own. They are an extension of your company and will represent you when they promote your product with a video, photograph, or blog post, so you must choose

How to Court an Influencer to Promote Your Product

3/11/2021

I’ve had so many clients ask me lately how they can connect with an influencer to promote their product or service. It’s not hard, but it does take quite a bit of footwork. Although you don’t have to go knocking on doors in real-life, you need to properly introduce yourself by knocking on the door of the influencer through a social media channel of your choice online.

Five Ways to Networking for Success On LinkedIn

1/25/2021

Five Ways to Networking for Success On LinkedIn

Many of my clients have told me, “I know I should be on LinkedIn, but I’m not sure how to use it!” Whether you are a small business one, or part of a large corporate team, having a LinkedIn presence and utilizing this business social media platform can bring people into your network you wouldn’t have otherwise met because of geographical boundaries.

How Do I Write a Good LinkedIn Profile?

1/11/2021

HOW DO I WRITE A GOOD LINKEDIN PROFILE?

Linked in started as the first big social media platform for business in LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003. By 2009, the company became one of Silicon Valley's giants with 350 employees and a corporate America brand. In 2008, LinkedIn raised close to $80 million from investors, valuing it at $1 billion. Since its inception, this social media giant has grown to 41 million members, including people from more than 200 countries and executives from every Fortune 500 company.