I often get asked the question, “How can I get better SEO and drive more traffic to my website?” Of course, there are many different ways to drive more customers and leads to your website. However, suppose you want to organically build your SEO (Search Engine Optimization). In that case, your most cost-effective and strategic choice is to create blog topics around your client’s most frequently asked questions.
Why Should I Create Blog Topics Around my FAQs?
The questions your clients ask the most are the inquiries that, most likely, other leads and potential clients are also asking online. If you have the same search query online from thousands or millions of other people searching Google, the chances are good that subject matter or topic will come up in a Google search. So if people are looking for answers to the most frequently asked questions, that is the best place to start if you want more people to find your business online.
Creating Your FAQ list to Write Your Blog Post
The first step is to create your FAQ list for your blog topics. I like the old-school method of writing my ideas down on paper with a pencil (not a pen) because your brain can process more and better blog ideas when you physically write down your ideas.
While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.
You know you need a blog to get the word out about your business, but many small business owners aren’t sure where to start when writing a blog post. How long does your blog post content need to be? What topics should you write about? How do you create notable, attention-grabbing titles and content to share with your community?
Blogpost Writing Tip #1: Start with a Great Topic
To start writing your blog post for your small business, you’ll want to choose a fantastic topic, but where do you start? The best place to begin selecting categories and blog topics is easy! First, you'll want to grab a pen and paper and start jotting down the questions you get asked most from your clients - your frequently asked questions. Many times, your FAQ questions are common across your vertical or industry.
You’ll be surprised how many customers will be looking for the answers to these same questions. So read on for more tips on writing your blog post and how to make sure your blog helps your SEO boot!
Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing, a generic company description won’t cut through your competitor’s content in today’s digital marketplace.
The #1 question I get from my clients is how to get more people to see and visit their website.
The simple answer? To have a consistent blog post that educates consumers on your product or service.
Yes, a blog post. That dreaded piece of content that not one of my clients likes to write, but understands the importance of for their website SEO.
Google and other search engines LOVE fresh, original content that contains enriching information for their AI to search and index. When you create consistent blog content, your website will be indexed in search engines for consumers or other business owners to find when they are searching the internet.
When Google and other search engines are looking for content, the search engine is usually looking for the answer to a question that someone has typed in the search bar. If you have that same - or similar - question on your website, then Google will show your website in their search results. Therefore, your page can easily rank with other websites with the same information if you carefully and skillfully craft a FAQ page with critical questions and answers that your consumers are looking for.
In addition, having a well-written FAQ section on your company website is a fantastic way to show potential customers and visitors to your small business website that you authentically care about their virtual experience. A well-written FAQ page will get your website found when you directly respond to your audience's specific questions and needs and their search queries.
Podcasting has many different production elements when creating a podcast show. While many people listen to podcasts, a few start off creating a podcast. Of those who develop podcasts, only a few have show notes that will rank in the Google index search and create great SEO for their business or platform.
As a show notes writer and having written show notes for over 500 episodes of different podcasts, I have seen the power of excellent show notes. When you write show notes with good searchability, your show notes could easily make your website outrank and surpass your competition. I’ve seen this happen in more than one show that I’ve written for in the past.
So, are you ready to outrank and be on the first page of Google using your show notes? Read on to find out how to structure and create show notes that your listeners - and Google - will love to read!
With the increase in the number of podcast professionals to help you produce your podcast, how do you know if you need a podcast consultant or a podcast manager for your podcast?
The Difference Between a Podcast Consultant and a Podcast Manager
Podcasts are all around; it’s hard to talk to another business owner without the topic coming up more than once in the conversation! There seems to be a podcast on almost every subject imaginable, with some podcasts on topics you may not have even heard of before.
The business of producing a podcast has grown significantly in the past five years. In the 2020 Podcast Study by Edison, the podcasting trend continues to grow exponentially. During the pandemic, the number of podcasters tripled in size!
With more and more consumers checking out podcasts on YouTube, Apple Podcasts, Spotify, and other podcast platforms, it’s easy to see that creating a podcast is an excellent way to get into the ears of your potential clients. But, with so much buzz about podcasting, how can you find a good podcast consultant and manager, and how do you know the difference between these two podcasting jobs? Read on to learn more.
Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connections created through social media, podcasts allow you to engage your audience with your unique voice and content. In addition, podcasts are more convenient than blog posts; many people listen to podcasts while driving, working out, or doing chores around the house.