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Learn digital marketing

What Can a Ghostwriter Do for Your Business?

3/23/2023

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Writing a book is an undertaking most people decide to take only once in their life. The process can be long and tedious, especially if you don’t like to write, have a full-time job, or have children. I’ve heard stories of authors with children who would get up early, around 5 am, or stay up late, until midnight, every day and night for two to three years for their books to be complete. That’s a firm and long-term commitment for your novel, but you don’t have to spend much time on your book or business content when hiring a ghostwriter.

The Advantages of Hiring a Ghostwriter


A good ghostwriter can dramatically shorten the length of time to complete your book from start to finish. In addition to shortening the length of time to publishing your book, a ghostwriter can also give you ideas for your content and help you move forward in planning topics and titles for your blogs or newsletters. In addition, a good ghostwriter can also edit your content if you’re looking for a second set of eyes to review what you’ve written.

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Do You Need a Ghostwriter?

3/9/2023

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You may have heard a friend or associate talk about hiring a ghostwriter for their book, blog, or social media or you may have recently read an article about ghostwriting service. But What is ghostwriting and how do you know when you need a ghostwriter?

What is ghostwriting?

Ghostwriting is a writer for hire who writes for your business, personality, or profile. A
ghostwriter takes your ideas and content and creates a quality, well-polished piece of content that is under your ownership. A ghostwriter can write various articles, blogs, or newsletters but the most common form of ghostwriting that most people have heard or know about is ghostwriting a book.

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Four Types of Business Masterminds

2/23/2023

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Business masterminds are groups of business owners, speakers, or creatives who have a commonality in the way or type of business they have. The purpose of joining a mastermind is to assist you in accelerating your business and reducing the time it takes you to achieve your goals.

There are many different types of masterminds you can join. To decide which type of mastermind you’d like to join, you’ll want to start with your end goal first. For example, do
you want to know more about your industry? Are you looking to network with complimentary businesses? Would you like to know more about productivity software or meet others in the same industry as yourself?

Once you have connected your business goal to a purpose for networking, then you can choose a mastermind that will be most helpful to growing your business. Since there are many types of mastermind groups, you’ll want to narrow down what types of groups you’ll want to network with before you jump in together. While some masterminds are free, others give a free trial or are a monthly membership, so keep in mind the amount of time you have to spend when you join a mastermind to get the full benefit of membership networking with other members.

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Six Reasons to Join a Business Mastermind

2/9/2023

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A business mastermind is a peer-to-peer learning and accountability group where business owners and professionals come together to share ideas, experiences, and resources. A business mastermind aims to help members reach their business goals by providing support, guidance, and accountability.

Masterminds are a great way to learn about what you need to reach your goals, whether financial, networking, or marketing goals for
your business. Masterminds are topic-specific and can be centered around a wide range of business topics such as profitability, scaling, or marketing your business. Here are six reasons you would want to consider joining a business mastermind.

Reason #1: Networking opportunities within the mastermind

A business mastermind offers networking opportunities with like-minded individuals who can offer insights, referrals, and support to each other to move forward and grow your business. The mastermind members can refer each other or their power circle to other community members to build relationships and trust amongst each other.

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How To use Your Lead Magnet

10/25/2022

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Making a Landing Page for Your Lead Magnet

While the lead magnet is the product you deliver for free, a landing page is a one-page website that you make on your email marketing platform. This landing page is the advertisement for your lead magnet. You will create information boxes so your lead can add their name, email, company, or website - email and first name is a minimum. You don’t want to ask for too much information because that will scare your lead away!

The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.

Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.

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Five New Instagram Features You May Not Have Seen

10/18/2022

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Apps. Updates. Software developers are constantly working to improve their apps and give their users the best experience possible. But sometimes, it feels like it’s an avalanche of updates. You just updated Instagram last Tuesday! How is there another one ready so soon?  

Maybe you have automatic updates on, so an update is something that happens in the background; maybe you’ve been busy lately and you’ve been ignoring those little “what’s
new” popups. Whatever the case, it can be easy to lose track of the latest fun features. Which is why I’ve rounded up some of the more important Instagram updates for you to check out.

New Feature #1: Grid Pinning

So, your Instagram profile is a grid. Dozens of photos separated by thin white lines, arranged in chronological order of when you posted them. But what if there’s a specific post you want people to see immediately, not when they’ve scrolled down through several weeks of posting? Well, Instagram has added a feature that allows you to pin a post. Pinning a post will make it sit in the top row of posts on your profile, so it’s one of the first thing your follower sees when they click on your account. You can pin up to three posts, so filling that top row; the rest of your posts will still show up chronologically, but the most recent of them will only make it to the second row.

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How To Use SEO On Instagram

10/11/2022

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Let's face it: social media is as much about marketing as it is seeing pictures of cute puppies or your friend's vacation to the Bahamas. Maybe this wasn't true a few years ago, but it is now. That's because it's such a good marketing tool. So, how do you get posts about your business out into the great beyond of Instagram?

The best way to get engagement on your posts is by using SEO tailored to Instagram. SEO stands for Search
Engine Optimization. In terms of Google, that means using a few key strategies to get your business higher on search results–so you show up on the first page of results instead of the fourth. For Instagram it's the same idea, but the tactics are a little different. To figure out how to use SEO to your advantage, you have to know how Instagram's algorithm operates.

Instagram's algorithm is a program that collects information about every single user on the platform. It processes data from every single photo, comment, hashtag, and reel that gets posted. It also collects information on what you like based on the content you engage with. Liking a post shows that you're interested in it; liking and commenting shows that you're interested even more.

So why is this helpful to know? Well, the algorithm figures out what each and every post is about–and therefore, to whom it would appeal. Now you can help it out a little bit.

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Simple Ideas for a Lead Magnet

9/27/2022

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Using a Lead Magnet to Generate Leads for Your Business

Lead magnets are the key to generating leads for your business. You can turn your leads into customers by offering your visitors quality content in exchange for their contact information.

For me, the easiest way to create a lead magnet is to write a small ebook (like this one you are reading right now!). A small ebook can be as easy as writing three to
five and up to ten pages of content, which you can quickly turn into an ebook.

Now that you know your lead magnet and have seen the benefits and results you can get with it, you are ready to create a lead magnet. 

In my experience, the fastest and easiest way to create an ebook is to write the content of your ebook in Google docs. Next, you’ll want a Canva account - sign up for free! As a creator, I’d recommend a paid account because a Canva account is one of the best productivity tools you can use as an entrepreneur.

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What Is a Lead Magnet?

9/13/2022

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What is a lead magnet?

A lead magnet is content you can offer your website visitors and social media followers in exchange for their email addresses or other contact information. A lead magnet is a content that you give away to someone who has clicked on your link. You receive their email address in exchange for the content you give them.
The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.

Ideas for Your Lead Magnet Topic

First, you need to understand what your customers want. Please start with the most significant problem they have. Then, what can you offer them to ease that pain? Finally, what value can you offer them so the lead will want to give you their information in exchange for a solution?

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Why You Want to avoid Using an Amazon IBSN for Your Self-Published book

8/29/2022

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While over 90% of book sales move through Amazon book sales, there’s a hitch that many first-time authors and newbie writers are unaware of - the limitations of using an Amazon ISBN number for your self-published book.

Because a “free” ISBN can be a significant incentive for using an Amazon ISBN, you should know that you’re severely limiting yourself on how and where you can sell your book when you use an Amazon ISBN.

What is an ISBN Number?

An ISBN is a unique 13-digit number that most published books have assigned to them. Usually, an ISBN number in the United States typically starts with 978 or 979. Your ISBN number for your book identifies various attributes about a book, such as a book edition, publisher name, page count, and other elements of a published book.


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    Author

    I love to write, I mean really love to write. Connecting an audience with your backstory is my specialty. My cat, Jack, likes to assist by occasionally sitting on my laptop keys. You can find my writing antics here on my blog, or check out my podcast Travel Gluten Free. If you're ever in Park City, UT, give me a shout for a local's hiking tour!

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