The landing page is the one-page website where your lead will place their information (such as the one you just filled out) to get this lead magnet. Once you design your landing page, your email program will ask you if you want to attach a document, video, or image. This is where you’ll place your lead magnet.
Once you have that design, your email service will give you two items: a link to use on social media, on your website buttons, and a hyperlink. Your email service will also give you an HTML embed code. This is a fancy name for a few lines of code that you can embed on your website, making the landing page pop up for your visitors.
new” popups. Whatever the case, it can be easy to lose track of the latest fun features. Which is why I’ve rounded up some of the more important Instagram updates for you to check out.
New Feature #1: Grid Pinning
So, your Instagram profile is a grid. Dozens of photos separated by thin white lines, arranged in chronological order of when you posted them. But what if there’s a specific post you want people to see immediately, not when they’ve scrolled down through several weeks of posting? Well, Instagram has added a feature that allows you to pin a post. Pinning a post will make it sit in the top row of posts on your profile, so it’s one of the first thing your follower sees when they click on your account. You can pin up to three posts, so filling that top row; the rest of your posts will still show up chronologically, but the most recent of them will only make it to the second row.
Engine Optimization. In terms of Google, that means using a few key strategies to get your business higher on search results–so you show up on the first page of results instead of the fourth. For Instagram it's the same idea, but the tactics are a little different. To figure out how to use SEO to your advantage, you have to know how Instagram's algorithm operates.
Instagram's algorithm is a program that collects information about every single user on the platform. It processes data from every single photo, comment, hashtag, and reel that gets posted. It also collects information on what you like based on the content you engage with. Liking a post shows that you're interested in it; liking and commenting shows that you're interested even more.
So why is this helpful to know? Well, the algorithm figures out what each and every post is about–and therefore, to whom it would appeal. Now you can help it out a little bit.