Using hashtags gives you increased engagement with your followers as you take part in a global conversation on social media. Hashtags make your posts visible in that conversation or for anyone who is following that hashtag.
When potential followers search for companies, influencers, and personalities, you want them to find your brand. People will see your brand when you have hashtags on your post that others are searching for on social media.
The more people that see your content, the more potential followers can engage in your brand, boosting your brand’s social media platform through likes, shares, comments, and new followers.