I often get asked the question, “How can I get better SEO and drive more traffic to my website?” Of course, there are many different ways to drive more customers and leads to your website. However, suppose you want to organically build your SEO (Search Engine Optimization). In that case, your most cost-effective and strategic choice is to create blog topics around your client’s most frequently asked questions.
Why Should I Create Blog Topics Around my FAQs?
The questions your clients ask the most are the inquiries that, most likely, other leads and potential clients are also asking online. If you have the same search query online from thousands or millions of other people searching Google, the chances are good that subject matter or topic will come up in a Google search. So if people are looking for answers to the most frequently asked questions, that is the best place to start if you want more people to find your business online.
Creating Your FAQ list to Write Your Blog Post
The first step is to create your FAQ list for your blog topics. I like the old-school method of writing my ideas down on paper with a pencil (not a pen) because your brain can process more and better blog ideas when you physically write down your ideas.
While hiring a copywriter is an extra added expense, hiring a writer to create SEO-friendly copy that is professional and well-written can save you time and money in the long run. Read on to find out how hiring a professional writer to create professional copy for your small business can be an investment with one of the highest ROIs your company will realize.
How a Copywriter Can Increase Your Copy Readability
One of the biggest mistakes that a business owner can make when writing copy is to create copy that is dull, dry, or doesn’t flow well. I’ve seen hundreds of websites with website copy that is hard to read. When your copy is hard to read, people won’t spend long on your site. This, in turn, shows Google that your site isn’t what people are looking for when searching for information. At this point, the Google god decides to downrank your website, which means you’ll fall below your competition on the great Google search, and consumers will be flocking to your competitor for their business first.